PebblePost Chief Product Officer Adam Solomon spoke recently about the advantages of Programmatic Direct Mail® to a sold-out crowd at the DMAW Data Strategy Forum in Washington, DC. In the “Turning Web Traffic Into Direct Mail Conversions” panel, Adam addressed four essential hows and how-tos of what marketers are calling the newest channel since Search and Social. Watch below for his answers to some of our favorite Programmatic Direct Mail® questions.

How to Get Started With Programmatic Direct Mail®

Hint: Keep it simple.

How to Use Channels in Combination With Programmatic Direct Mail®

Hint: Consumer experience is everything.  

How Do We Know Programmatic Direct Mail® Works

Hint: Match backs.

How Programmatic Direct Mail® Works Alongside Digital Display & Other Channels

Hint: Staying power.

For answers to more of your Programmatic Direct Mail® questions, click here.

Free Guide:
Bringing Programmatic Home

Learn how the home plays a crucial role in shopper behavior and conversion.
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