“How can I reach my customers at home in a relevant and respectful way?”
Our latest webinar “Activating Decisions at Home with Relevance and Respect,” presented by MediaPost with Alter Agents on June 30 set out to answer exactly that. Led by Lewis Gersh, Chairman/Founder of PebblePost, and research expert Devora Rogers, Chief Strategy Officer of Alter Agents, the webinar focused on findings and insights from our latest research on how relevant direct mail and reaching consumers at home influences purchase decisions.
Some key takeaways include:
- How COVID-19 is impacting buying trends
- How direct mail is driving high-value decisions, influencing 42% of purchases in high consideration categories, and is the top-ranked influence on those purchases
- Why Relevant Direct Mail is key – 83% of shoppers pay attention to Direct Mail when it's relevant to their purchase.
- And much, much more!
If you have questions or would like to learn more information about how you can add Programmatic Direct Mail® to your marketing mix, please reach out to us at firstname.lastname@example.org.
To learn more about Alter Agents and their research, visit alteragents.com.