Data privacy is a perennial concern for digital marketers. With the recent FTC complaint against Genesis Toys, PebblePost® CEO Lewis Gersh's 2016 prediction has come true — “the odds-on favorite for a scandal sensational enough to splash down in the mainstream will be an egregious violation of user privacy.” Ambient listening is prevalent and as consumers become wise to it, marketers will have to answer for their practices. Read Lewis' column here in Martech Today for advice on how marketers can protect their data — and reputations.

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