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Direct mail has always been an effective marketing tool. Even in the digital era, direct mail continues to help marketers cut through the noise and capture consumer attention. In this American Express Open Forum article, VP Elke Wong explains how PebblePost's Programmatic Direct Mail® solution can help marketers create a more impactful—and respectful—ad experience.

Free Guide:
Bringing Programmatic Home

Learn how the home plays a crucial role in shopper behavior and conversion.
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