Today’s marketers have access to so much data, but are they using effectively? According to seasoned marketing professional, Lynn Wunderman, the answer is no.

Data presents marketers with a great opportunity, but it’s hard to be grateful for information without knowledge. According to Lynn, we can extract all the data in the world, but to build real relationships with consumers, we need to understand not only who they are, but what distinguishes them from everyone else. Lynn shares her data frustrations and digital recommendations with PebblePost® CEO, Lewis Gersh, in his full Marketing Land column here.

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