Tell us a little bit about yourself and your background
I have tried out many different career paths—programming, restaurateur, hedge fund, management consulting—before I decided to call Marketing/Advertising Analytics my "true purpose," professionally speaking. While these roles seem so different and unrelated, they have all made critical contributions to my success as an analytics professional. Programming - the power of automation, Restaurant - entrepreneurship, Hedge Fund - financial impact, Management Consulting - how to story tell analysis results. See, they all string together!
Having spent time at the client-side, agency, and now adtech doing marketing/advertising analytics, I have expanded my skill set to enable data-driven decisions in a variety of situations—brand and acquisition campaigns, digital transformation, product recommendation engines, etc. Once I understood data are really customers in disguise, there is no limit in what you can do with data to drive impact, and often in innovative ways!
What is the first word that comes to mind when you think about PebblePost?
"IT REALLY WORKS" (well really a phrase, not a word). As an analytics veteran, I know the tricks in slicing and dicing data to discover the true performances of media investments. A year into my tenure here at PebblePost, after slicing and dicing performances for hundreds of brands, I am no longer surprised or disbelieving in triple-digit conversion rate lift, or beating goals by 2x, 3x, etc. I am just so proud to be part of this innovation!
What is your favorite book or movie and why?
"The Power of Now" by Eckhart Tolle. Life is such a precious gift. And with the intent to "cherish it", we often want to control how we live our lives, so as to fend off unwanted or even just unexpected events. When we have no control over certain elements (which happens frequently), we spend a lot of time worrying about it, stressing over it, and even becoming depressed about it though we know we can do nothing about it!
The irony is that our desire to control has made our lives miserable and often deprived of the joy and fullness that life brings. "The Power of Now" shows us how to channel the power of presence to live every moment joyfully and with peace, teaches us the deep meaning in embracing whatever life brings, so we can transcend the ego-based living (our mental images or expectations of how things should be). Personally, this book has freed me from feeling that I have to live up to social expectations always, and given me the courage to live my life by finding peace and joy in every moment of doing and being. The transformation is profound, and I have never been more confident, happy, accepting, and peaceful as a result.
What is the first thing that you're looking forward to doing once we can get out and about freely again?
Watch my kids run around in the parks, and joyfully scream their little hearts out (versus screaming at mommy inside the apartment).