NEW YORK -- November 8, 2017 -- PebblePost, the inventor of the Programmatic Direct Mail® solution, today announced a new integration with Adobe Cloud Platform Launch, Adobe’s next-generation tag management system. The integration will allow brands to automatically activate PebblePost’s solution without changing any code on their sites.
PebblePost’s Programmatic Direct Mail® solution uses programmatic technology to analyze consumer activity online — and then deliver tangible, relevant and personalized physical media to their homes. While its solution begins with digital, PebblePost avoids the limitations associated with digital advertising, such as viewability, fraud, disruption of the user experience and ad blocking. Over the past few years, brands on the platform have proven the value and effectiveness of what they’re calling the newest channel since Search and Social. Marketers using the PebblePost platform report that on average seven to 10 percent of all mail sent results in a purchase, compared to display advertising’s .02 percent response rate on all impressions.
The new Launch by Adobe integration makes it easier than ever for brands to activate PebblePost’s solution so they can start generating revenue right away. “The ability to integrate new technology and functionality quickly and effectively is vital to the brands we work with,” said Adam Solomon, Chief Product Officer, PebblePost. “We’re excited to offer our existing and prospective marketers this ease of access to our proven product and services through the Launch by Adobe extension.”
“PebblePost’s offering is an effective way for brands to communicate with customers in their journey from online to offline to in store,” said Jon Viray, product marketing manager, Adobe. “Its Launch by Adobe extension will help brands define what customer behaviors to capture and how best to leverage that data to maximize revenue.”
“This collaboration with Adobe allows us to introduce Programmatic Direct Mail® to a larger market,” says Geoff Dodge, Chief Growth Officer, PebblePost. “PebblePost continues to introduce more advancements to the platform and grow its consumer behavior data, improving its ability to deliver on marketers’ needs in a respectful, fraud-free, and compelling manner.”
Stay tuned for more partnerships and integrations to come soon. To learn more about how you can activate the Programmatic Direct Mail® solution, contact firstname.lastname@example.org
PebblePost invented its Programmatic Direct Mail® solution to transform real-time online activity into personalized, dynamically rendered tangible media that's delivered into postal hubs within 12-24 hours, every day. The company's patent pending digital platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher conversion rates and ROAS. PebblePost® is a venture-backed company based in NYC.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything needed to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform and integrated with Adobe Creative Cloud and Document Cloud. Leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities, Adobe Experience Cloud combines world-class solutions, a complete extensive platform, comprehensive data and content systems, and a robust partner ecosystem that offer an unmatched expertise in experience delivery.
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