NEW YORK – June 1, 2016 – PebblePost, Inc., the inventor of the Programmatic Direct Mail® platform, today announced it has appointed Adam Solomon as VP Product and Loree Lash-Valencia as VP Sales. In this role, Solomon will bring his industry, professional and technical skills to the task of making Programmatic Direct Mail® a fundamentally new channel for marketers. Lash-Valencia will expand the sales effort in retail, e-commerce and catalog sectors.
“PebblePost prides itself in having a world-class team, and the addition of Adam and Loree really solidifies that for us,” said Lewis Gersh, founder and CEO of PebblePost. “Adam has a proven track record in developing products for the publishing world. As PebblePost continues to identify and build products to help marketers drive high ROAS through direct mail, Adam will be a key driver of product/market fit. Loree brings a strong merchandising and analytics perspective to the challenges brands face across marketing channels.
Solomon combines 18 years of digital product management and marketing expertise. His diverse background, as an aerospace engineer and patent attorney, has enabled him to drive development of innovative and complex marketing products and solutions that deliver results for marketers. Prior to joining PebblePost, Solomon led some of the most innovative ways for publishers to drive digital innovation as the General Manager for Core Audience, the data and programmatic advertising solutions business unit at Hearst. In this role, Adam led product development, marketing, client service and campaign operations, providing data-driven audience engagement solutions to clients at the Hearst TV, Newspaper, U.S. & International Magazine, and iCrossing business units. Prior to his role at Hearst, Solomon led Digital Ad Product development at Time Inc., Viacom Media Networks, and MTV. Solomon is co-inventor on three U.S. patents issues related to interactive video advertising technology based on his work at Viacom Media Networks.
“I couldn’t ask for a better next step in my career,” says Solomon. “I have been a part of purely digital solutions and finding the synergies between digital, TV and print for marketers, and see Programmatic Direct Mail® as an exponential leap as a cross-channel programmatic product. I am excited to bring my doctorate in intellectual property law to this patent pending technology platform as we execute on our several-year product roadmap.”
PebblePost also hired Loree Lash-Valencia as VP Sales. Lash-Valencia held senior roles in the retail and technology industries, including WGSN and MyShape.com. Lash-Valencia began her career in design and in merchandising then progressed into e-commerce and retail fashion tech. She is a leading executive in fashion retail. Says Lash-Valencia, “The magic of Programmatic Direct Mail® is the ability to deliver a timely, physical representation of the brand to drive sales. The response has been amazing from retail, e-commerce, and catalog brands and I am excited to bring these great results to more customers."
For more information about PebblePost, please visit, PebblePost.com.
PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12-24 hours, every day. The company’s patent pending digital-to-direct mail platform delivers the world’s first real-time tools for the channel, including segmentation, campaign management, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher response, conversion rates and ROAS. PebblePost is a venture-backed company based in NYC.
North 6th Agency, Inc. (For PebblePost)