NEW YORK – February 7, 2017– PebblePost®, the inventor of Programmatic Direct Mail®, today announced the appointment of Jim Price as VP of Sales over the company’s Travel Sector. Price, a seasoned veteran in both the travel and digital advertising industries, will focus on bringing PebblePost’s innovative solutions to advance the unique business objectives of travel marketers.
Price has a diverse travel industry background employing technology to drive global sales and maximize revenue and margin growth. Prior to joining PebblePost, Price was VP of Sales, Travel at Criteo for six years and before that, he was VP of Display Advertising and Travel at NextTag. Previously he served as VP of Global Business Development at SideStep/Kayak where he helped bring the power of travel meta-search to travel industry marketers in order to build their businesses on a global scale.
“I was immediately impressed by this new advertising channel PebblePost has invented. Programmatic Direct Mail® has proven very effective while also addressing and resolving the issues that are causing head-winds for display retargeting,” said Price. “This solution will be particularly appealing to travel marketers, given the way most consumers shop for travel, for example, visiting more than seven sites with each search. Programmatic Direct Mail® offers a unique way of cutting through the ‘noise’ of that shopping journey. I look forward to empowering travel marketers with this highly effective new tool in their marketing mix as they pursue more bookings, new customers and strong ROAS.”
“We are delighted to welcome Jim to the team,” said Lewis Gersh, CEO of PebblePost. “Jim’s extensive travel industry experience and longstanding relationships uniquely positions him to rapidly scale PebblePost’s growing market share in this sector.”
For more information about PebblePost, please visit, PebblePost.com.
PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12-24 hours, every day. The company’s patent pending digital-to-direct mail platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher response, conversion rates and ROAS. PebblePost® is a venture-backed company based in NYC.
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