NEW YORK – August 16, 2016 – PebblePost®, the inventor of Programmatic Direct Mail®, is announcing the addition of two exciting new talents to the team. Sean Simon will fill the role of VP Sales for the company’s western U.S. business. And in New York City, Celeste Giampetro will serve as VP Marketing.
The announcement was made today by Lewis Gersh, CEO of PebblePost. “Celeste’s experience, achievements and ability to provide brands with a memorable and compelling voice is a tremendous advantage,” says Gersh. “Sean's years spent developing strong relationships based on proven performance will be an important asset for our sales strategy moving forward.”
Sean Simon comes to PebblePost, with 20 years’ industry experience, most recently at Criteo, where he helped build the now-publicly traded company into a global leader in retargeting with a value of more than $2 billion. In his new role, Simon will roll out new PebblePost products to the marketplace and build the western U.S. sales team.
Simon points to the company’s off-the-charts results as a huge motivating factor for his move, “PebblePost’s Programmatic Direct Mail® will help clients rise above the noise of banners, but more importantly, the value proposition for marketers is tremendous: fraud free, ad-blocker immune, and viewable. Brands can touch consumers in their home and solicit an emotion that digital never could do."
Celeste Giampetro is an award-winning marketer with two decades of experience. In her previous position as Senior Director, Corporate Marketing & Creative for Tremor Video, she developed the company's voice from startup to IPO. Giampetro will be responsible for increasing awareness of the company among marketers and brands through strong storytelling, brand experience and expression.
“This is a marketer’s dream job — creating an entirely new marketing channel. I’m thrilled to evangelize how PebblePost melds the best of digital with the in-home impact of tangible media,” says Giampetro.
For more information about PebblePost, please visit, PebblePost.com.
PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12-24 hours, every day. The company’s patent pending digital-to-direct mail platform delivers the world’s first real-time tools for the channel, including segmentation, campaign management, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher response, conversion rates and ROAS. PebblePost is a venture-backed company based in NYC.