NEW YORK – September 19, 2017 – PebblePost®, the inventor of the Programmatic Direct Mail® solution, today announced several staff and board member updates as the company bolsters its Campaign Operations team and expands into new verticals. These include the transition of Elke Wong from her role as vice president of Customer Success to vice president and general manager, SMB Markets to support the company’s growing footprint in channel partnerships with ESPs, commerce engines, and CRM platforms. The company also appointed Brittany Rabena as vice president of Campaign Operations. In addition, Jeannie Gammon is joining as an executive advisor to the Board, bringing her experience from managing customer and sales operations at DoubleClick, Google and Everyday Health. Natalie Diggins, also joins the team as an advisor to the Campaign Operations team bringing her expertise from Neustar and mBlox.
PebblePost employee number eight, Wong has more than a decade’s worth of digital marketing and advertising experience in building and scaling innovative startups such as Madison Logic and IndustryBrains. In her new role, she will focus on supporting the company’s growing footprint in the SMB market. In response to huge demand, PebblePost has been expanding the reach and presence of its new marketing channel into more and more verticals where marketers want to address and convert audiences in more efficient ways.
“Small businesses are tasked with attracting new customers, growing revenue and maintaining profitability, yet don’t have marketing expertise, experience or the time it takes to test out and learn how to use new solutions,” said Wong. “With $3.4 Trillion in U.S. sales generated from SMBs in 2016 alone, we believe we’ve identified a real market opportunity to help them grow their business and rise up from the competition.”
Rabena comes to PebblePost from Everyday Health, where she served as vice president of Advertising Operations, managing $170 million in revenue. She will be focused on scaling the Customer Success team to meet overwhelming industry demand for PebblePost’s product and ensure the company is structured to support its customers during a time of rapid domestic and international growth.
In this role, Rabena will be leaning on the guidance of Diggins, who brings more than two decades of hands-on executive experience in both public and private technology companies as a founder, board member and advisor. As managing director of Madison Square Advisors, Natalie helps companies of all sizes operationalize and scale their technical and product operations.
"PebblePost's rapid growth has resulted in the typical challenges that all successful companies face as they scale,” said Diggins. “What's unusual is that PebblePost recognized and addressed these challenges much earlier than most startups, investing in the talent, processes and systems needed to handle the ever-increasing volume. This company is able to stay ahead of operational challenges and deliver outstanding results to its growing list of global brands."
Gammon joins PebblePost’s advisors as a direct link to the Board of Directors. She is a seasoned executive, consultant and investor with nearly two decades of experience serving as a COO, SVP and Managing Director in the media and advertising technology sector, building high-performing teams, and scaling global operations. Gammon was most recently COO of STAQ, and before that SVP Sales Operations at publisher Everyday Health, both based in New York. Prior to that she was based in London, at Google as UK Managing Director for DoubleClick, and Sales Director for IAC-owned Ask Jeeves UK.
“PebblePost is fulfilling a huge need in the digital ecosystem as brands seek more effective ways to make meaningful connections,” said Gammon. “I'm thrilled to join as an advisor to the board with its impressive roster of industry thought leaders and innovators."
PebblePost invented its Programmatic Direct Mail® solution to transform real-time online activity into personalized, dynamically rendered tangible media that’s delivered into postal hubs within 12-24 hours, every day. The company’s patent pending digital platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher conversion rates and ROAS. PebblePost® is a venture-backed company based in NYC.