NEW YORK — August 13, 2019 — PebblePost®, the leading digital to direct mail marketing platform, today announced that it has been selected as the winner of the “Best MarTech Startup” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and advertising technology industry today.
PebblePost’s flagship product, Programmatic Direct Mail®, combines the power of intent data with the effectiveness of at-home marketing to achieve far higher conversion rates and return on advertising spend (ROAS) for marketers. As the first digital to direct channel, Programmatic Direct Mail consistently outpaces, and overachieves when it comes to the goals set by their partners.
Case studies for PebblePost brand partners often showcase ROAS results often over double, or even quadruple initial objectives. Going above and beyond providing ROAS for individual campaigns, PebblePost also provides visibility into the sales funnel via Programmatic Direct Mail's Transaction Match, which has given both companies a deeper understanding of their customers’ path to purchase for future marketing campaigns.
“We created Programmatic Direct Mail as a platform that transforms real-time online intent into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12-24 hours, everyday, ” said Lewis Gersh, Founder & CEO, PebblePost. “Many marketers have said PebblePost invented the first new impactful channel since Search and Social. Our patent pending Digital To Direct Mail platform integrates segmentation, campaign management, production, analytics and optimization.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,500 nominations from over 15 different countries throughout the world.
“PebblePost’s development of a new marketing channel permeates beyond just the technology. The team behind PebblePost’s Programmatic Direct Mail are not only creative, but maintain the highest standards in the industry, and the product reflects this,” says James Johnson, Managing Director at MarTech Breakthrough, “PebblePost’s combination of high-value results, transformative sales insights, and standout team makes them an excellent recipient for MarTech’s ‘Best Startup’ award. Congratulations to the PebblePost team on this 2019 MarTech Breakthrough Award designation.”
PebblePost feels their mission is to convert shoppers into buyers with the most effective marketing at home. Hundreds of brands from enterprise to mid-market across retail, travel, financial services, auto and education are growing their business with Programmatic Direct Mail.
PebblePost is the leading digital to direct mail marketing platform. We capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. We invented Programmatic Direct Mail® to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution and quantitative analysis. PebblePost® is a venture-backed company based in NYC.