NEW YORK – September 15, 2016 – PebblePost®, the inventor of Programmatic Direct Mail®, today announced Tom Barbaro as Vice President Sales for the company’s eastern U.S. business. Barbaro will be responsible for creating long-term partnerships with large marketers while advocating the power of the Programmatic Direct Mail® platform. The news comes on the heels of the recently appointed VP Sales, West, Sean Simon, and showcases the company’s solidification of sales management.
“The addition of both Tom as VP Sales, East and Sean as VP Sales, West will dramatically enhance our reach and further guide our sales strategy. Tom brings further enterprise sophistication and best-in-class knowledge to round out our sales leadership, alongside his martech expertise,” says Lewis Gersh, CEO of PebblePost.
Barbaro comes to PebblePost with more than 15 years of experience in performance-based marketing, most recently serving as Criteo’s VP of East Coast Sales. He helped build the now publicly traded Criteo into the global leader in retargeting with a value of more than $2 billion. Barbaro’s team at Criteo forged relationships with the largest advertisers in the world within the retail, travel, and classified verticals.
“I’m excited to lead and develop a world-class sales team, and introduce advertisers to a brand-new marketing channel. Marketers today face common business challenges such as acquiring new customers, retaining existing customers, and solving for one-time buyers. The PebblePost platform helps solve for these and other business challenges at scale, as well as improving the efficiency and efficacy of marketing spend.” says Barbaro.
For more information about PebblePost, please visit, PebblePost.com.
PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that's delivered into postal hubs within 12-24 hours, every day. The company's patent pending digital-to-direct mail platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher response, conversion rates and ROAS. PebblePost is a venture-backed company based in NYC.