Laurie Sullivan at MediaPost likens our approach to direct mail to what is happening in TV. Addressable TV displays a targeted ad (new thinking) via the TV screen (traditional medium). In a similar way, we at PebblePost are "addressing" consumers directly, with a fully functioning ad server that connects consumers' digital behaviors with the direct mail they receive.
As our CEO, Lewis Gersh, told Laurie, "marketers think of the addressable, programmatic platform as the 'first new channel since search and social.'"
Read the rest of the article here: PebblePost Takes Programmatic Addressable TV Concepts To Offline Direct Mail