(Via Bloomberg Markets AM)

PebblePost CEO, Lewis Gersh sat down with Bloomberg's Pimm Fox and Lisa Abramowicz to discuss the rise of direct mail in a digital era. Lewis breaks down PebblePost's Programmatic Direct Mail® solution, and explains how marketers can transform real-time online activity into dynamically rendered, personalized tangible media. This new marketing channel offers an effective, relevant, and respectful ad impression—because after all, a consumer shouldn’t need a restraining order to look at a pair of socks...

Click here to listen to the full interview.

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