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(Via RetailDive) Retailers lose trillions of dollars each year to the scourge of abandoned online shopping carts. But new weapons are helping merchants turn lost sales into wins.

PebblePost VP Product Adam Solomon weighs in on how Programmatic Direct Mail® enables retailers to respond faster and in more personalized ways to consumers who abandon carts.

“When people who visit the site abandon their carts, we pick up the ball at that point,” Solomon said. “It takes 12 to 24 hours to print the card with the relevant images and message, and a couple of days for the mail to reach the customer in question.”

Read the full story here.

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