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It's easy to tie ourselves into knots over terminology when debating omnichannel versus multichannel. Our CEO and Marketing Land Columnist Lewis Gersh advises marketers to worry less about semantics and focus attention on what's working and more importantly, why. Read here about the evolution happening right now and what to expect.

Free Guide:
PebblePost's Guide to Programmatic Direct Mail

Download our short guide and learn the who, what, why, and how of Programmatic Direct Mail.
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