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(Via Forbes)

In this thought leadership spotlight, our CEO, Lewis Gersh, speaks to Forbes about his vision for Programmatic Direct Mail® and the proven effectiveness of tangible media.

"Direct mail—the physical kind that gets delivered by a person to a physical address is not going away any time soon.  Despite the shift to digital, direct marketers still spent nearly $50 billion last year on the channel in the U.S. alone, according to eMarketer. Now along comes PebblePost, which enables marketers to marry the best of digital marketing with the impact of physical direct mail.  PebblePost’s founder and CEO, Lewis Gersh calls it 'programmatic direct mail.'"

Read the full article here.

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