The holiday season is fast approaching, and this year, PebblePost CEO Lewis Gersh warns retail marketers not to put too many eggs in the digital basket. To stand out from the crowd and beat the competition, marketers need to extend their strategy beyond display advertising (with its measly 0.1% CTR). Marketers can make a tangible difference by creating a multi-touch experience that also capitalizes on the important offline moments.

Read more about Lewis’ 90/90/90 rule to success in his full Marketing Land column here.

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