Are you ready for some Big Game advertising? Millions everywhere will gather to watch not only the on-field rivalry but the battle among advertisers for winning commercial. PebblePost® CEO Lewis Gersh explains how digital marketers should pay close attention to the best practices of Big Game ads. Despite the risk, tentpole events can have big payoffs if the balance between content and context is maintained. Read Lewis' column here in Marketing Land for advice on how marketers can send the best message money can buy.