3 Day Blinds Takes Great Marketing Home

3 Day Blinds offers custom window treatments and high quality window coverings for every style and budget. Design experts are available for free in-home consultation to help determine the perfect product solution for any space. With no physical store locations, 3 Day Blinds always brings the showroom to the consumer—but this model requires a robust omnichannel marketing strategy to help increase the number of scheduled appointments. 3 Day Blinds leveraged PebblePost’s Programmatic Direct Mail® solution to recapture online interest at home, and convert more consumers.
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Objective

3 Day Blinds wanted to re-engage online browsers and drive conversions (scheduled appointments)—both online and over the phone.

Strategy

3 Day Blinds used the Programmatic Direct Mail platform to deliver relevant content, messaging, and discount offers to website prospects (aka new customers) based on real-time online intent data. Consumers received one of four personalized postcards (blinds, shades, curtains, or shutters), based on their on-site browsing behavior. With Programmatic Direct Mail, 3 Day Blinds was able to continue the conversation and push consumers further down the funnel.

Results

PebblePost® delivered a Conversion Rate of 5.35%—over 2.5x higher than the PebblePost benchmark for acquisition campaigns in this product category.* PebblePost also successfully achieved 3 Day Blinds’ CPA and ROAS goals.

*The Conversion Rate reflects brand performance after Transaction Match. The PebblePost benchmark reflects the average performance for acquisition campaigns before Transaction Match.

"PebblePost’s Programmatic Direct Mail solution helped effectively and efficiently reach consumers that were actively seeking window treatments. Overall, this new channel has been a great complement to our current digital and non-digital marketing strategies."
Dan Williams
Chief Revenue Officer, 3 Day Blinds
5.35%
Conversion rate for brand new customers.
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3 Day Blinds Takes Great Marketing Home
3 Day Blinds used the Programmatic Direct Mail® platform to deliver relevant content, messaging, and discount offers to website prospects (aka new customers) based on real-time online intent data.
Read the Case Study >
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