Drive new customer acquisition and increase ticket sales for the 2018 Governors Ball Music Festival.
Founders Entertainment generated a sizable amount of website visitors interested in attending the festival. They used Programmatic Direct Mail to transform that real-time online intent in to dynamically rendered, personalized direct mail. Gov Ball made a strong impact with an eye-catching Programmatic Postcard® that felt personal, engaging, and exclusive. This was an effective strategy because 87% of millennials enjoy receiving direct mail*. To improve campaign efficiency and avoid waste, PebblePost® only targeted consumers living in the tri-state area, and negatively targeted existing ticket holders who returned to the site for line-up announcements and transport details.
*USPS, Still Relevant: A Look at How Millennials Respond to Direct Mail, 2016
Founders Entertainment used PebblePost’s Transaction Match solution to track and verify conversions across devices. Results show that PebblePost generated a 10.5x ROAS — crushing the campaign objective by 2.5x.