SCOTTeVEST Keeps Programmatic Direct Mail in its Back Pocket

SCOTTeVEST, a multi-pocket clothing brand, ran an evergreen Programmatic Direct Mail® campaign to reconnect with engaged online shoppers and drive consistent revenue growth month-over-month. As part of the brand’s acquisition strategy, this “always-on” campaign was continuously optimized to deliver the most impactful message to the most interested shoppers.
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Objective

Drive online conversions and offer code redemptions among new customers.

Strategy

SCOTTeVEST ran an “always-on” Programmatic DirectMail campaign, beginning in November 2016. The brand reconnected with qualified website prospects based on real-time online intent signals. Each Programmatic Postcard® included a unique offer code to incentivize shoppers to return to the site to purchase. PebblePost® used its Transaction Match solution to capture conversions across all purchase channels. SCOTTeVEST also tracked offer code redemptions to verify attribution and evaluate the impact of Programmatic Direct Mail.

Results

SCOTTeVEST achieved a 3x Return on Ad Spend—outperforming its KPI goal by 50%!

"Programmatic Direct Mail helps us deliver relevant, personalized messages to interested consumers. It’s generating consistent return year-round and will continue to be an integral part of our marketing mix going forward."
Marshall Rule
President, SCOTTeVEST
Performance exceeded KPI goal by 50%
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