Drive online conversions and offer code redemptions among new customers.
SCOTTeVEST ran an “always-on” Programmatic DirectMail campaign, beginning in November 2016. The brand reconnected with qualified website prospects based on real-time online intent signals. Each Programmatic Postcard® included a unique offer code to incentivize shoppers to return to the site to purchase. PebblePost® used its Transaction Match solution to capture conversions across all purchase channels. SCOTTeVEST also tracked offer code redemptions to verify attribution and evaluate the impact of Programmatic Direct Mail.
SCOTTeVEST achieved a 3x Return on Ad Spend—outperforming its KPI goal by 50%!