20 - 21

IAB Direct Brand Summit | NYC

We will have our Programmatic Direct Mail® experts available to help you answer any questions you might have about using online data to influence your direct mail campaigns.

—  2019
Carl Frazier, founder

Modern design,
great functionality

Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand.

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