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DTC

DTC

Study finds direct mail influencing purchase decisions

New York Times
February 26, 2019

While direct mail may be the topic of annoyed social media memes and even some consumer-based content, one new report indicates direct mail continues to be an influencer when it comes to consumer purchases. According to data out from PebblePost, most purchase decisions are discussed and decided upon in the home - making direct mailings an important part of the consumer journey.

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DTC

Marketing That Really Hits Home | PebblePost (Guest Contribution)

April 30, 2019

Slowly, brands are waking up to the importance of environment, of context, and of tangibility in reaching consumers in a digital world. Brands are also recognizing that the most effective strategies use a recombinant approach that cherry-picks the best elements of all channels of mass media that have come before.

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DTC

Loyalty and Retention Secrets | Look for Customer Actions that Spell 'Love'

August 9, 2019

It’s becoming ever clearer that customer loyalty involves far more than a dry, rational, dollars-and-cents relationship between a shopper and a brand. Learn from PebblePost Ceo Lewis Gershp, VP at Sephora Allegra Stanley, SVP of Marketing at GTT Scott Ableman, SVP of Marketing at Thrive Market Sunil Kaki and VP of CRM at Party City Liesel Walsh.

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DTC

Tying Search To Programmatic And Direct Mail Improves Results

February 27, 2019

Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail.

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