Research

Disrupting Brand Preference
The IAB Disrupting Brand Preferences research explains how half of U.S. consumers are now buying disruptor brands. Dive in and find out how to convert DTC shoppers, a markedly younger audience, who have higher household incomes & care about Self-Expression.
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Home is at the Heart of Commerce Marketing
Our "Home is at the Heart of Commerce Marketing" research details how pivotal a role the home plays in shopper behavior. Statistics within the report reveal how the majority of purchase decisions are pre-planned and made at home with other members of the household.
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White Paper Download: “Bringing Programmatic Home”
Quick guide to converting more in-market vehicle shoppers into buyers.
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Programmatic Direct Mail for Beginners
Quick guide to converting more in-market car shoppers into buyers.
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