Research

As the direct brand economy evolves, DTC brands are investing their marketing dollars beyond social platform advertising. Discover how, why, and what they are testing and adopting; which objectives are paired to each platform/channel; and how disruptor brands’ strategies are including hybrid channels, such as digital to direct mail, to acquire more customers with higher Lifetime Value.

The IAB Disrupting Brand Preferences research explains how half of U.S. consumers are now buying disruptor brands. Dive in and find out how to convert DTC shoppers, a markedly younger audience, who have higher household incomes & care about Self-Expression.

Our "Home is at the Heart of Commerce Marketing" research details how pivotal a role the home plays in shopper behavior. Statistics within the report reveal how the majority of purchase decisions are pre-planned and made at home with other members of the household.

Quick guide to converting more in-market vehicle shoppers into buyers.

Quick guide to converting more in-market car shoppers into buyers.