Research

IAB | Direct Brands: Media & Customer Acquisition Report
As the direct brand economy evolves, DTC brands are investing their marketing dollars beyond social platform advertising. Discover how, why, and what they are testing and adopting; which objectives are paired to each platform/channel; and how disruptor brands’ strategies are including hybrid channels, such as digital to direct mail, to acquire more customers with higher Lifetime Value.
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Disrupting Brand Preference
The IAB Disrupting Brand Preferences research explains how half of U.S. consumers are now buying disruptor brands. Dive in and find out how to convert DTC shoppers, a markedly younger audience, who have higher household incomes & care about Self-Expression.
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Home is at the Heart of Commerce Marketing
Our "Home is at the Heart of Commerce Marketing" research details how pivotal a role the home plays in shopper behavior. Statistics within the report reveal how the majority of purchase decisions are pre-planned and made at home with other members of the household.
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White Paper Download: “Bringing Programmatic Home”
Quick guide to converting more in-market vehicle shoppers into buyers.
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Programmatic Direct Mail for Beginners
Quick guide to converting more in-market car shoppers into buyers.
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