Back in April of 2021, Apple announced they were restricting the ability to track IP addresses in Apple environments. Since that time, the industry has been waiting to see the impact these changes might have on investment in social media channels that rely heavily on this data to target and measure campaigns marketers run on their platforms.
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PebblePost, the leading digital to direct mail marketing platform, has been selected as the winner of the “Best MarTech Startup” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and advertising technology industry today.
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It’s becoming ever clearer that customer loyalty involves far more than a dry, rational, dollars-and-cents relationship between a shopper and a brand. Learn from PebblePost Ceo Lewis Gershp, VP at Sephora Allegra Stanley, SVP of Marketing at GTT Scott Ableman, SVP of Marketing at Thrive Market Sunil Kaki and VP of CRM at Party City Liesel Walsh.
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Jacob Ross partners closely with CEO Lewis Gersh and the team to drive growth and innovation for the company’s digital-to-direct mail marketing platform.
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Jacob will be responsible for accelerating PebblePost's growth even further, and to prepare the company for the next stage.
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PebblePost is hiring Jacob Ross as the digital-to-direct mail platform's first-ever president to help lead the company into its next phase of growth.
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“The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers.”
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Slowly, brands are waking up to the importance of environment, of context, and of tangibility in reaching consumers in a digital world. Brands are also recognizing that the most effective strategies use a recombinant approach that cherry-picks the best elements of all channels of mass media that have come before.
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The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members.
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