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Direct Mail

Does direct mail or email deliver greater results for retailers?

March 25, 2019

Direct mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study.

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Award

People on the move including Google, American Express, Vice, Uber, and more

March 19, 2019

PebblePost appoints two new executives.

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DTC

Tying Search To Programmatic And Direct Mail Improves Results

February 27, 2019

Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail.

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DTC

Study finds direct mail influencing purchase decisions

New York Times
February 26, 2019

While direct mail may be the topic of annoyed social media memes and even some consumer-based content, one new report indicates direct mail continues to be an influencer when it comes to consumer purchases. According to data out from PebblePost, most purchase decisions are discussed and decided upon in the home - making direct mailings an important part of the consumer journey.

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