The home, it turns out, is also where nearly all important purchase decisions are made. That makes sense, of course. The home is where families connect to discuss not only their work or school days but also their consideration of retail products, home goods, financial products, the next family car, etc.
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Direct mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study.
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PebblePost appoints two new executives.
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Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail.
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While direct mail may be the topic of annoyed social media memes and even some consumer-based content, one new report indicates direct mail continues to be an influencer when it comes to consumer purchases. According to data out from PebblePost, most purchase decisions are discussed and decided upon in the home - making direct mailings an important part of the consumer journey.
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