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Research

The Shopping Shift: Activating Decisions at Home with Relevance and Respect

In this summary report, PebblePost provides an overview of the results of "The Shopping Shift" study by Alter Agents, which illustrates how direct mail is playing an active role in influencing purchase decisions.

2020 Holiday Marketing Guide

Download our short guide and learn how to add relevant direct mail to your holiday digital marketing strategy—and drive sales.

PebblePost's Guide to Programmatic Direct Mail

Download our short guide and learn what Programmatic Direct Mail is and how it can be a powerful alternative to your marketing strategy.

IAB | Direct Brands: Media & Customer Acquisition Report

Discover how, why, and what DTC brands are testing and adopting; which objectives are paired to each platform/channel; and how disruptor brands’ strategies are including hybrid channels, such as digital to direct mail, to acquire more customers with higher Lifetime Value.

White Paper Download: “Bringing Programmatic Home”

Download the free “Bringing Programmatic Home” white paper to get actionable techniques for improving ROAS and making an impact on your customers and shoppers.

Home is at the Heart of Commerce Marketing

Our "Home is at the Heart of Commerce Marketing" research details how pivotal a role the home plays in shopper behavior. Statistics within the report reveal how the majority of purchase decisions are pre-planned and made at home with other members of the household.

Disrupting Brand Preference

The IAB Disrupting Brand Preferences research explains how half of U.S. consumers are now buying disruptor brands. Dive in and find out how to convert DTC shoppers, a markedly younger audience, who have higher household incomes & care about Self-Expression.

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