3 Day Blinds offers custom window treatments and high-quality window coverings for every style and budget. Design experts are available for a free in-home consultation to help determine the perfect product solution for any space. With no physical store locations, 3 Day Blinds always brings the showroom to the consumer—but this model requires a robust omnichannel marketing strategy to help increase the number of scheduled appointments. 3 Day Blinds leveraged PebblePost’s Programmatic Direct Mail® solution to recapture online interest at home, and convert more consumers.
3 Day Blinds wanted to re-engage online browsers and drive conversions (scheduled appointments)—both online and over the phone.
3 Day Blinds used the Programmatic Direct Mail platform to deliver relevant content, messaging, and discount offers to website prospects (aka new customers) based on real-time online intent data. Consumers received one of four personalized postcards (blinds, shades, curtains, or shutters), based on their on-site browsing behavior. With Programmatic Direct Mail, 3 Day Blinds was able to continue the conversation and push consumers further down the funnel.
PebblePost® delivered a Conversion Rate of 5.35%—over 2.5x higher than the PebblePost benchmark for acquisition campaigns in this product category.* PebblePost also successfully achieved 3 Day Blinds’ CPA and ROAS goals.
*The Conversion Rate reflects brand performance after Transaction Match. The PebblePost benchmark reflects the average performance for acquisition campaigns before Transaction Match.