May 22, 2019 | 10am PT/1pm ET
Join us as we unveil our key findings, highlighting the importance of home and the influence of direct mail on shopper behavior. The webinar content will be led by shopper marketing expert, Devora Rogers, of Murphy Research and moderated by Director fo Marketing, Richard Carreon, of PebblePost.
88% of purchase decisions are made or discussed at home.
89% of purchase decisions are pre-planned and discussed with others.
76% of shoppers discuss relevant mail from a brand or retailer they’ve purchased from in the past, and 61% of recipients find direct mail influenced their purchase decision.
75% of direct mail shoppers talked about the product after purchasing, while 22% liked or followed the brand or retailer on social media.
Check out how some of our customers have found success using Programmatic Direct Mail.Read More