Webinar

Home is at the Heart of Commerce Marketing

May 22, 2019 | 10am PT/1pm ET

Join us as we unveil our key findings, highlighting the importance of home and the influence of direct mail on shopper behavior. The webinar content will be led by shopper marketing expert, Devora Rogers, of Murphy Research and moderated by Director fo Marketing, Richard Carreon, of PebblePost.

What we'll discuss:

  • 88% of purchase decisions are made or discussed at home.

  • 89% of purchase decisions are pre-planned and discussed with others.

  • 76% of shoppers discuss relevant mail from a brand or retailer they’ve purchased from in the past, and 61% of recipients find direct mail influenced their purchase decision.

  • 75% of direct mail shoppers talked about the product after purchasing, while 22% liked or followed the brand or retailer on social media.

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Speaker

Devora Rogers

VP, Account Management
Murphy Research

Devora Rogers brings extensive experience in shopper marketing, digital tech, and B2B marketing strategy. Devora helps clients transform their business, break down silos and deepen shopper engagement through quantitative shopper insights and technology innovation. Devora was instrumental in pioneering new path to purchase methodology adopted by Google as the basis of their groundbreaking 2011 ZMOT study. Previously, she has held senior leadership roles at Inmar and IPG’s Shopper Sciences. Devora is a regularly featured speaker at industry and client conferences; her TedX talk on the Future of Shopping and Retail has been watched over 130,000 times.

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