The Performance Marketer’s Back-to-School
Programmatic Direct Mail
Tool Kit

Programmatic Direct Mail (PDM) is the channel to grow your retail business during back-to-school campaigns. So, just like teachers give out supplies lists before the school year, PebblePost is arming you with the tools and resources you need to nab an A+ this back-to-school shopping season.

PDM Places You Ahead of The Class with Your
Back-to-School Campaign

Make the most of your marketing dollars with PDM. Check out our infographic with actual aggregated performance data from past back-to-school campaigns our advertising clients ran. You’ll learn the timeline for launching and optimizing your campaigns and why diversifying across retargeting and lookalike tactics can drive better results.

Download Now

Performance tips to plan for an A+ Back-to-School Campaign

PDM can deliver above-average back-to-school campaign performance with specific tactics and optimizations. Our tip sheet shares when to launch your campaigns and for how long, retailer-specific segment performance, and recommendations for optimizing spending, diversifying across PDM products, and measuring key KPIs.

A+ Tips

Postcard Best Practices for Gearing Up for Back-to-School

Not all back-to-school creative is created equal. So, we’ve handpicked our favorite PDM postcards from back-to-school past campaigns to inspire your messaging and design. See the ideas that work best for reaching a wide variety of shoppers, from parents to students, the offer constructs that drive conversion, and how promotions vs. no promotions perform.

Download Tips