The Performance Marketer’s Back-to-School
Programmatic Direct Mail Tool Kit

Programmatic Direct Mail (PDM) is the channel to grow your retail business during back-to-school campaigns. So, just like teachers give out supplies lists before the school year, PebblePost is arming you with the tools and resources you need to nab an A+ this back-to-school shopping season.

PDM Places You Ahead of The Class with Your
Back-to-School Campaign

Make the most of your marketing dollars with PDM. Check out our infographic with actual aggregated performance data from past back-to-school campaigns our advertising clients ran. You’ll learn the timeline for launching and optimizing your campaigns and why diversifying across retargeting and lookalike tactics can drive better results.

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Performance tips to plan for an A+ Back-to-School Campaign

PDM can deliver above-average back-to-school campaign performance with specific tactics and optimizations. Our tip sheet shares when to launch your campaigns and for how long, retailer-specific segment performance, and recommendations for optimizing spending, diversifying across PDM products, and measuring key KPIs.

A+ Tips

Postcard Best Practices for Gearing Up for Back-to-School

Not all back-to-school creative is created equal. So, we’ve handpicked our favorite PDM postcards from back-to-school past campaigns to inspire your messaging and design. See the ideas that work best for reaching a wide variety of shoppers, from parents to students, the offer constructs that drive conversion, and how promotions vs. no promotions perform.

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