Why Match Rate Matters: How Identity Resolution Powers Performance
Accurate identity resolution is the foundation of scalable performance marketing. See how to unlock smarter…
Maximizing iROAS: The New Playbook for Smarter Lookalike Targeting
Discover how top brands identify and engage high-value prospects who look and act like their best customers.
How an Offline Channel Can Get Lookalikes that Elevate Your Brand’s Marketing Performance
There’s been quite a buzz around lookalikes–no, not the celebrity doppelgangers used by a high-end designer in a…
The Household Address: A Key to Seamless Connections
Let’s kick things off with a simple truth: household addresses are the bridge between physical and digital…
Leveraging First-Party Data to Supercharge PDM Performance
With Programmatic Direct Mail it’s important to remember that while the final format of the message is the same…
The Secret to Driving Foot Traffic to Your New Store Openings with PDM
A lot of exciting things are in store for in-store shopping. Insider Intelligence reports that physical…