The Household Address: A Key to Seamless Connections
Let’s kick things off with a simple truth: household addresses are the bridge between physical and digital…
Leveraging First-Party Data to Supercharge PDM Performance
With Programmatic Direct Mail it’s important to remember that while the final format of the message is the same…
The Secret to Driving Foot Traffic to Your New Store Openings with PDM
A lot of exciting things are in store for in-store shopping. Insider Intelligence reports that physical…
How to Complement Your Digital Marketing Efforts with Programmatic Direct Mail
The modern marketing landscape is changing rapidly, and marketers are questioning conventional wisdom more than…
Supercharge Your Customer Journey with Programmatic Direct Mail
Programmatic Direct Mail® (PDM) has become an essential part of an omnichannel marketing strategy — and for good…
How ModCloth Used PDM® Lookalikes to Find New Prospects and Saw a 1.4x ROAS
ModCloth is an American online retailer of indie and vintage-inspired women’s clothing for the fashion-forward…