Company PebblePost PebblePost Perspectives: Celebrating Women in Tech Leadership During Women’s History Month
Industry How Presidential Elections Impact Consumer Buying Behavior We are five weeks out from the next presidential election. And your brand needs to care about this timeline,… by Allison Borrow September 30, 2024
Industry What Gen Z Thinks of Direct Mail Gen Z, born between 1997 and 2012, makes up 25% of the world’s population, making them the largest generation… by Allison Borrow September 24, 2024
Industry How to have a first-rate time in the Second City during Shoptalk Fall For the first time, the folks behind the lollapalooza of retail industry conferences are holding a gathering in… by Allison Borrow September 10, 2024
Industry The claims about diminished signals are real Shared first-party data can help you overcome that loss. It’s been over a month since Google announced… by Allison Borrow September 03, 2024
Industry The cookie is no longer crumbling—but third-party data is still inaccurate and inefficient July 22, 2024—the announcement heard ‘round the world. Four-and-a-half years after announcing its plans to… by Allison Borrow August 13, 2024
Best Practices Company Industry The 3 Fatal Flaws of Marketing Measurement: A Path to Boosting Your ROI “If your analytics person isn’t your favorite person in the room, if you’re a marketer, they need to become your… by Allison Borrow June 26, 2024