The Meaning and Importance of “Robust Notice”
Happy New Year! According to the Lunar Calendar, 2023 is the year of the rabbit; a symbol of longevity, calm,…
What’s Top of Mind for Marketers in 2023
As 2022 came to a close, I had the privilege of sitting down with an impressive group of executive marketing…
What the USPS rate changes mean for Programmatic Direct Mail
Introduction Before we get into the rate changes, let’s get this out of the way: We love the United States…
You’re Selling Data, and That’s OK (but here’s what you need to know)
Consumer brands and selling consumer data: put these two things together and eyes start twitching. No…
3 Tips for Marketing in an Era of Uncertainty
Change is the only constant, as the adage goes, and this couldn’t be truer for marketers heading into…
Four Key Takeaways from USPS Webinar on Digital & Direct Mail
The meaning of “You’ve Got Mail” has evolved substantially since the 90’s, particularly when…