Industry The Meaning and Importance of “Robust Notice” Happy New Year! According to the Lunar Calendar, 2023 is the year of the rabbit; a symbol of longevity, calm,… by Lori Mason January 26, 2023
Industry What’s Top of Mind for Marketers in 2023 As 2022 came to a close, I had the privilege of sitting down with an impressive group of executive marketing… by Jacob Ross January 12, 2023
Industry What the USPS rate changes mean for Programmatic Direct Mail Introduction Before we get into the rate changes, let’s get this out of the way: We love the United States… by Nick Dujnic December 20, 2022
Industry You’re Selling Data, and That’s OK (but here’s what you need to know) Consumer brands and selling consumer data: put these two things together and eyes start twitching. No… by Lori Mason September 22, 2022
Industry 3 Tips for Marketing in an Era of Uncertainty Change is the only constant, as the adage goes, and this couldn’t be truer for marketers heading into… by Nick Dujnic September 06, 2022
Industry Four Key Takeaways from USPS Webinar on Digital & Direct Mail The meaning of “You’ve Got Mail” has evolved substantially since the 90’s, particularly when… by Nick Dujnic August 18, 2022