Proving CTV: The New Performance Standard
This report, by EMARKETER and PebblePost, explores how advertisers are redefining success in CTV.
Why Doubling Your Match Rate Can Double Your CTV Retargeting Revenue
Strong CTV retargeting starts with strong identity resolution. Learn why household-based identity improves…
CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Proving CTV Performance Under Executive Scrutiny
Learn why traditional CTV attribution falls short and why incrementality is becoming the new measurement standard.
How a Luxury Cruise Line Turned CTV Into a Booking Machine
Discover how a luxury cruise line proved CTV could drive real bookings and incremental revenue with PebblePost.
As CFOs Scrutinize CTV Spend, Incrementality Emerges as a Differentiator
PebblePost CRO Will Harrington argues in Digiday that CTV has a trust problem rooted in measurement, and how to fix it.
