PebblePost’s Programmatic Direct Mail® platform uses data science and machine learning along with a powerful combination of parameters including consumer attributes, activities, and location to select recipients with the highest propensity to convert. Reconnect with the right person at the right time—in a highly relevant and respectful way.
Follow response path activity to know when a Programmatic Direct Mail recipient returns to your site and converts online. Using our Transaction Match solution, we can quantify conversions across all purchase channels: online, in-store, and over-the-phone. All while providing full funnel insights, and visibility into performance.
When it’s been determined your site visitors are likely to be influenced by Programmatic Direct Mail, a Programmatic Postcard® or Programmatic Catalog® is dynamically created and sent to continue the conversation at home. Consumers can then take action on their terms and at their convenience, across the purchase channel of their choice.
Check out how some of our customers have found success using Programmatic Direct Mail.
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