Programmatic Direct Mail® (PDM™) is the leading platform for Digital To Direct Mail. PDM enables brands to engage consumers across all stages of the customer lifecycle.
Fueled by our unique graph made up of both online and offline data, PDM helps marketers beat digital fatigue and rising costs by combining the efficiency of digital with the efficacy of direct mail. An end-to-end solution, marketers use PDM to activate consumer decisions at home and drive conversions everywhere.
of purchase decisions are made or discussed at home
of shoppers discuss relevant mail from a brand they’ve purchased from in the past
of purchase decisions are pre-planned and discussed with others