Industry 3 Tips for Marketing in an Era of Uncertainty Change is the only constant, as the adage goes, and this couldn’t be truer for marketers heading into… by Nick Dujnic September 06. 2022
Best Practices Making the Most of Programmatic Direct Mail Across the Customer Lifecycle I remember the “olde days” when the very first online brands were still trying to make this… by Nick Dujnic July 11. 2022
Best Practices The Importance of Understanding Performance of Programmatic Direct Mail In marketing, as with anything else in life, you want to make sure you frame “success” using the… by Nick Dujnic June 27. 2022
Best Practices How to Select the Best Programmatic Direct Mail Partner There are a lot of challenges out there for marketers. It can feel like every day, for any number of reasons,… by Nick Dujnic June 21. 2022
Industry The Meaning and Importance of “Robust Notice” Happy New Year! According to the Lunar Calendar, 2023 is the year of the rabbit; a symbol of longevity, calm,… by Lori Mason January 26, 2023
Industry What’s Top of Mind for Marketers in 2023 As 2022 came to a close, I had the privilege of sitting down with an impressive group of executive marketing… by Jacob Ross January 12, 2023
Industry What the USPS rate changes mean for Programmatic Direct Mail Introduction Before we get into the rate changes, let’s get this out of the way: We love the United States… by Nick Dujnic December 20, 2022
What is Programmatic Direct Mail Retargeting? Life is full of missed opportunities. Many of us have spent sleepless nights pondering a lost love, a path not… by Nick Dujnic December 14, 2022
Best Practices How to Reach Those Hard-to-Get Millennials Millennials present a unique challenge to marketers. They both remember a world before the internet and… by Nick Dujnic November 29, 2022
Industry News The Rise of “Offline” Digital Channels Telling someone there is a rise in offline digital channels can cause some skepticism. “Surely not,”… by Nick Dujnic November 17, 2022