3 Tips for Marketing in an Era of Uncertainty
Change is the only constant, as the adage goes, and this couldn’t be truer for marketers heading into…
Making the Most of Programmatic Direct Mail Across the Customer Lifecycle
I remember the “olde days” when the very first online brands were still trying to make this…
The Importance of Understanding Performance of Programmatic Direct Mail
In marketing, as with anything else in life, you want to make sure you frame “success” using the…
How to Select the Best Programmatic Direct Mail Partner
There are a lot of challenges out there for marketers. It can feel like every day, for any number of reasons,…
Recent Articles
The Meaning and Importance of “Robust Notice”
Happy New Year! According to the Lunar Calendar, 2023 is the year of the rabbit; a symbol of longevity, calm,…
What’s Top of Mind for Marketers in 2023
As 2022 came to a close, I had the privilege of sitting down with an impressive group of executive marketing…
What the USPS rate changes mean for Programmatic Direct Mail
Introduction Before we get into the rate changes, let’s get this out of the way: We love the United States…
What is Programmatic Direct Mail Retargeting?
Life is full of missed opportunities. Many of us have spent sleepless nights pondering a lost love, a path not…
How to Reach Those Hard-to-Get Millennials
Millennials present a unique challenge to marketers. They both remember a world before the internet and…
The Rise of “Offline” Digital Channels
Telling someone there is a rise in offline digital channels can cause some skepticism. “Surely not,”…
