CTV Measurement CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why. by Hannah Ohlson June 18. 2026
Acquisition Retention Win the Back-to-School Season by Targeting Super Shoppers Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive… by Katie Schaedel June 26. 2025
Best Practices 3 Reasons to Build Your Performance Strategy on Transaction Data See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes… by Katie Schaedel May 28. 2025
CTV Products/Features Solving CTV’s Targeting Problem: An Outcome-Driven Approach Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes… by Cara Feeney July 23. 2025
Best Practices Direct Mail 3 Ways to Make Your Direct Mail Program More Sustainable “Home” is a pretty darn important place, especially for brands looking to make meaningful… by Allison Borrow April 19, 2023
Company PebblePost Launches Partnership with veritree Ahead of Earth Day PebblePost Commits to Planting 2 Verified Trees for Every 1 Used with Partner veritree Ahead of Earth Day… by Allison Borrow April 19, 2023
Industry Five Keys to Understanding Programmatic Direct Mail Marketing Direct mail is a massive, highly effective marketing channel in the United States – and with Programmatic… April 04, 2023
Company PebblePost Hires Samphel Norden as Chief Technology Officer PebblePost Hires Former MediaMath, Integral Ad Science, and EquityZen Technology Executive Samphel Norden as… by Allison Borrow March 21, 2023
Company Who Run The World? Honoring Women’s History Month Sing it! In honor of Women’s History Month, we’re highlighting the… by Allison Borrow March 16, 2023
Best Practices Valentine’s Day Postcard Creatives We Love It’s the time of year when brands everywhere are looking to show that special shopper just how much they… February 09, 2023