CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
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What the USPS rate changes mean for Programmatic Direct Mail
Introduction Before we get into the rate changes, we want to say: We love the United States Postal Service…
The Rise Of Digital Ad Fatigue: How Advertisers and Brands Can Beat It
Digital ad fatigue is one of the most significant challenges advertisers and brands face today. Consumers are…
3 Tips for Using Programmatic Direct Mail for Father’s Day
Fathers are notoriously hard to shop for. That’s because if they want something, they just go out and get…
PebblePost Shopify Public App Enables Secure, Automated Data Pipeline for Brands
For many brands, first-party data is the lifeblood of everything they do. Whether identifying net-new prospects,…
Three Ways Postcard Advertising Helps You Engage the Right Audiences at Home
Digital has long been devouring marketing. But then came a plot twist. After hearing about the rise of all…
Love a Tree Day: 5 Ways to Do Direct Mail Sustainably
National Love a Tree Day is upon us, and here at PebblePost, we’re big fans of trees. We consciously reduce…
