Best Practices

It’s fall, y’all — at least in the eyes of the consumer. Fall is days away from officially starting,…

As we get into the last few months of 2023 (hard to believe), it’s a good time to take stock of several trends…

The holiday season always sneaks up quickly. It’s intense, competitive, and dynamic. And with retailers…

Labor Day is more than the unofficial end of summer. It’s a prime marketing opportunity with competition…

There is no better time than now, when back-to-school shopping lists are top of mind for both students and…

What a year! Changes in consumer behavior, increased regulation around data privacy, and a dynamic economic…