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Best Practices Measurement How Data Accuracy Impacts Marketing Performance When it comes to marketing programs, an adage still rings true today: garbage in = garbage out. Said… by Allison Borrow October 30, 2024
Best Practices Marketing PebblePost How Marketers Are Dealing with Digital Headwinds What PebblePost Learned During Our Summer Insights & Bites Series As a marketer, you may find yourself… by Jessica Clayton July 31, 2024
Best Practices Products/Features Retention Solutions Turn Your Lapsed Customers into Your Most Loyal Shoppers Today’s consumers are stepping out on the brands they once loved. A survey of over 10,000 consumers found that… by Katie Schaedel July 17, 2024
Best Practices 3 Tips for Putting the Fun in Your Postcard Summer Creatives Summertime and the livin’ is easy. And that’s the feeling your brand should convey to customers and… by Allison Borrow July 09, 2024
Best Practices Company Industry The 3 Fatal Flaws of Marketing Measurement: A Path to Boosting Your ROI “If your analytics person isn’t your favorite person in the room, if you’re a marketer, they need to become your… by Allison Borrow June 26, 2024
Best Practices 3 Reasons Why You Should Use Offline Channels to Amplify Your Digital Strategy Programmatic Direct Mail (PDM) ranks among the top emerging, fast-growing offline-to-online media channels.… by Allison Borrow June 18, 2024