How Data Accuracy Impacts Marketing Performance
When it comes to marketing programs, an adage still rings true today: garbage in = garbage out. Said…
How Marketers Are Dealing with Digital Headwinds
What PebblePost Learned During Our Summer Insights & Bites Series As a marketer, you may find yourself…
Turn Your Lapsed Customers into Your Most Loyal Shoppers
Today’s consumers are stepping out on the brands they once loved. A survey of over 10,000 consumers found that…
3 Tips for Putting the Fun in Your Postcard Summer Creatives
Summertime and the livin’ is easy. And that’s the feeling your brand should convey to customers and…
The 3 Fatal Flaws of Marketing Measurement: A Path to Boosting Your ROI
“If your analytics person isn’t your favorite person in the room, if you’re a marketer, they need to become your…
3 Reasons Why You Should Use Offline Channels to Amplify Your Digital Strategy
Programmatic Direct Mail (PDM) ranks among the top emerging, fast-growing offline-to-online media channels.…