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Best Practices 3 Tips for Putting the Fun in Your Postcard Summer Creatives Summertime and the livin’ is easy. And that’s the feeling your brand should convey to customers and… by Allison Borrow July 09, 2024
Best Practices Company Industry The 3 Fatal Flaws of Marketing Measurement: A Path to Boosting Your ROI “If your analytics person isn’t your favorite person in the room, if you’re a marketer, they need to become your… by Allison Borrow June 26, 2024
Best Practices 3 Reasons Why You Should Use Offline Channels to Amplify Your Digital Strategy Programmatic Direct Mail (PDM) ranks among the top emerging, fast-growing offline-to-online media channels.… by Allison Borrow June 18, 2024
Best Practices Four Father’s Day 2024 Creative Examples That Would Make Dad Proud Father’s Day spending could reach $22.4 billion this year, reports the National Retail Federation and Prosper… by Allison Borrow June 11, 2024
Industry The State of Privacy Regulations: What’s on the Horizon for the Rest of 2024? Many things happening on the privacy front could change how brands market to consumers next year. We recently… by Allison Borrow May 22, 2024
Best Practices Creative Examples for Reaching Mother’s Day 2024 Shoppers Mother’s Day retail spending is forecasted to hit $33.5 billion this year, according to the annual consumer… by Allison Borrow May 08, 2024