Best Practices Direct Mail Holiday Direct Mail Best Practices for Retail in 2026 Explore five holiday direct mail best practices retailers can use in 2026 to create more engaging, effective… by Melissa Racklin September 15. 2026
Best Practices CTV Act Early To Win Big With CTV This Holiday Season Get ahead of the holiday rush. Learn why launching CTV campaigns early boosts conversions, lowers costs, and… by Ryan Horn September 29. 2025
CTV Measurement CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why. by Hannah Ohlson June 18. 2026
Best Practices 3 Reasons to Build Your Performance Strategy on Transaction Data See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes… by Katie Schaedel May 28. 2025
Acquisition Retention Supercharge Your Customer Journey with Programmatic Direct Mail Programmatic Direct Mail® (PDM) has become an essential part of an omnichannel marketing strategy — and for good… January 26, 2021
Best Practices How Programmatic Direct Mail Helps You Master the 4 Es of Marketing There’s no place like home, and while we have long held this belief, it intensified in 2020. As the pandemic… January 05, 2021
Acquisition How ModCloth Used PDM® Lookalikes to Find New Prospects and Saw a 1.4x ROAS ModCloth is an American online retailer of indie and vintage-inspired women’s clothing for the fashion-forward… December 29, 2020
Industry A Look Back at 2020 What a year it has been! Businesses of all types — and their marketing teams — struggled with uncertainty,… by Jacob Ross December 23, 2020
Acquisition How Lulu and Georgia Drove a 32x ROAS with PDM Retargeting Online home decor and furniture brand Lulu and Georgia designs and curates the best and latest in interiors,… October 26, 2020
Guides PebblePost’s Guide to Programmatic Direct Mail In today’s environment, more marketers are being challenged to diversify their marketing dollars. They need to… February 03, 2020