CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Recent Articles
How Programmatic Direct Mail Helps You Master the 4 Es of Marketing
There’s no place like home, and while we have long held this belief, it intensified in 2020. As the pandemic…
How ModCloth Used PDM® Lookalikes to Find New Prospects and Saw a 1.4x ROAS
ModCloth is an American online retailer of indie and vintage-inspired women’s clothing for the fashion-forward…
A Look Back at 2020
What a year it has been! Businesses of all types — and their marketing teams — struggled with uncertainty,…
How Lulu and Georgia Drove a 32x ROAS with PDM Retargeting
Online home decor and furniture brand Lulu and Georgia designs and curates the best and latest in interiors,…
PebblePost’s Guide to Programmatic Direct Mail
In today’s environment, more marketers are being challenged to diversify their marketing dollars. They need to…
