CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Recent Articles
Skinceuticals® Drive New Customers To Physical Stores with Programmatic Direct Mail®
SkinCeuticals®, acquired by L’Oreal in 2005, is an industry-leading skincare brand with products sold…
3 of the Most Common Issues in Direct Mail and How to Get Ahead of Them
Direct mail is an incredibly effective channel to meet your customer retention or acquisition goals when done…
4 Ways to Improve Your Direct Mail Marketing
Direct mail marketing continues to be a mainstay in marketing budgets and for good reason: it’s effective (when…
The Anatomy of a Great Programmatic Direct Mail Postcard: 4 Tips for Standing Out
At PebblePost, we’re huge fans of the Programmatic Direct Mail postcard — and for a good reason. On average,…
21 Statistics About Direct Mail Marketing
At PebblePost, it’s no secret that we’re passionate about Programmatic Direct Mail®. We’ve spent the last five…
Supercharge Your Customer Journey with Programmatic Direct Mail
Programmatic Direct Mail® (PDM) has become an essential part of an omnichannel marketing strategy — and for good…
