CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Recent Articles
Celebrating One Year of Profitability at PebblePost
In October 2020, PebblePost achieved profitability for the first time. One year later, we’re rounding out yet…
[Video] Trafalgar Exceeds CPA Goal with Programmatic Direct Mail
We visited the Trafalgar offices over a year ago and sat down with Rita Kelly, VP of Marketing and…
Marketer Spotlight Series: Ellen Bartolino, Equinox Media
To kick off our Marketer Spotlight Series, PebblePost’s Sydney Russell chatted with Ellen…
5 Do’s and Don’ts of Modern Direct Mail Marketing
It’s a new decade, and direct mail marketing is even more effective and efficient than ever. This is largely due…
The Importance of Mud Season
I grew up in a small town in Vermont. It was always a magical time of year when the weather started to warm and…
[Video] Haven Life Drives New Customer Sign-Ups with Programmatic Direct Mail®
We visited the Haven Life offices last year and sat down with Matt Meyers, Head of Customer Acquisition. We…
