CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Recent Articles
15 Statistics That Prove the Power of Direct Mail in 2022
As more and more of our lives have moved online in recent year, digital fatigue has set in. Exhausted with…
Connecting with Consumers at Home in a Cookieless World
It’s no secret that third-party cookies are on the way out. And with them go one of the most reliable…
7 Tips on Blending Home and Work Life from Working Moms
We love our working moms here at PebblePost. We also recognize that being a mom is a full-time job in and of…
Understand Performance at a Glance with PebblePost’s New Performance Dashboard
Today is a pretty darn exciting day here at PebblePost, because today we get to announce the open beta release…
Happy National Data Privacy Day!
We want to wish all of our partners a happy national data privacy day! As the leader in Programmatic Direct…
Apple Privacy Changes Lead D2C Brands to Invest More in Programmatic Direct Mail
Back in April of 2021, Apple announced they were restricting the ability to track IP addresses in Apple…
