CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Recent Articles
Programmatic Direct Mail Should Be Top-of-Mind This Holiday Season— Here’s Why
Holiday season has a habit of creeping up on all of us. We’ve all participated in a last-minute dash…
Making the Most of Programmatic Direct Mail Across the Customer Lifecycle
Before we get into all things Programmatic Direct Mail (PDM), let’s take a walk down memory lane. I…
Three Key Takeaways from PebblePost and Ergatta at CommerceNext
Programmatic Direct Mail was front and center at the recent CommerceNext summit in New York. The conference…
The Importance of Understanding Performance of Programmatic Direct Mail
In marketing, as with anything else in life, you want to make sure you frame “success” using the…
15 Statistics That Prove the Power of Direct Mail in 2022
As more and more of our lives have moved online in recent year, digital fatigue has set in. Exhausted with…
