Holiday Direct Mail Best Practices for Retail in 2026
Explore five holiday direct mail best practices retailers can use in 2026 to create more engaging, effective…
Act Early To Win Big With CTV This Holiday Season
Get ahead of the holiday rush. Learn why launching CTV campaigns early boosts conversions, lowers costs, and…
CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Recent Articles
4 Key Takeaways from USPS Webinar on Digital & Direct Mail
The meaning of “You’ve Got Mail” has evolved substantially since the ’90s, particularly in how…
3 Ways to Make the Most out of PDM During the Holidays
While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers,…
Why Programmatic Direct Mail Needs to Be a Part of Your Customer Acquisition Strategy
Acquiring new customers has never been trickier. Marketers need to incorporate fresh and engaging methods…
Programmatic Direct Mail Should Be Top-of-Mind This Holiday Season— Here’s Why
Holiday season has a habit of creeping up on all of us. We’ve all participated in a last-minute dash…
Making the Most of Programmatic Direct Mail Across the Customer Lifecycle
Before we get into all things Programmatic Direct Mail (PDM), let’s take a walk down memory lane. I…
Three Key Takeaways from PebblePost and Ergatta at CommerceNext
Programmatic Direct Mail was front and center at the recent CommerceNext summit in New York. The conference…
