CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
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The Meaning and Importance of “Robust Notice”
Happy New Year! According to the Lunar Calendar, 2023 is the year of the rabbit. It’s a symbol of…
What’s Top of Mind for Marketers in 2023
As 2022 came to a close, I had the privilege of sitting down with an impressive group of executive marketing…
What is Programmatic Direct Mail Retargeting?
Life is full of missed opportunities. Many of us have spent sleepless nights pondering a lost love, a path not…
How to Reach Those Hard-to-Get Millennials
Marketing to Millennials presents a unique challenge to marketers. They both remember a world before the…
The Rise of “Offline” Digital Channels
Telling someone there is a rise in offline digital channels can cause some skepticism. “Surely not,”…
PebblePost Welcomes Former Epsilon, ZetaGlobal Executive as Company’s New Chief Revenue Officer
Eric Presbrey, 20-year industry veteran, joins PebblePost to accelerate company’s next stage of growth New York,…
