Maximizing iROAS: The New Playbook for Smarter Lookalike Targeting
Discover how top brands identify and engage high-value prospects who look and act like their best customers.
How Data Accuracy Impacts Marketing Performance
When it comes to marketing programs, an adage still rings true today: garbage in = garbage out. Said…
New PebblePost Lookalikes Enhancements: Your Secret Weapon for Prospecting Just Got Better
Customer acquisition at scale that performs is hard to do. Research shows the average customer acquisition cost…
What Gen Z Thinks of Direct Mail
Gen Z, born between 1997 and 2012, makes up 25% of the world’s population, making them the largest generation…
Recent Articles
The Importance of Mud Season
I grew up in a small town in Vermont. It was always a magical time of year when the weather started to warm and…
[Video] Haven Life Drives New Customer Sign-Ups with Programmatic Direct Mail®
We visited the Haven Life offices last year and sat down with Matt Meyers, Head of Customer Acquisition. We…
Skinceuticals® Drive New Customers To Physical Stores with Programmatic Direct Mail®
SkinCeuticals®, acquired by L’Oreal in 2005, is an industry-leading skincare brand with products sold…
3 of the Most Common Issues in Direct Mail and How to Get Ahead of Them
Direct mail is an incredibly effective channel to meet your customer retention or acquisition goals when done…
4 Ways to Improve Your Direct Mail Marketing
Direct mail marketing continues to be a mainstay in marketing budgets and for good reason: it’s effective (when…
The Anatomy of a Great Programmatic Direct Mail Postcard: 4 Tips for Standing Out
At PebblePost, we’re huge fans of the Programmatic Direct Mail postcard — and for a good reason. On average,…
