It’s the time of year when brands everywhere are looking to show that special shopper just how much they love them. Whether the goal is to “meet cute” new customers or make that 10-year loyalty member feel special, Programmatic Direct Mail can be a powerful channel to do it. You just need a Valentine’s Day postcard creative as fabulous as the technology and data behind it!
We’ve pulled some of our favorite creatives from the Valentine’s Day 2022 season to inspire and guide you in your creative process. Just follow these best practices, and you’ll be sure to end up with performance you’ll love.
1. Keep Your Logo Prominent
When someone receives a postcard or any other Programmatic Direct Mail piece, it’s not just a great way to inspire action. It’s also an opportunity to build brand awareness and recognition. This Mejuri postcard creative from Valentine’s Day 2022 is a great example of how to do just that. The logo is prominent and centered, and really pops against a field of all black. And it does this without distracting from the finely crafter jewelry being showcased.
2. Inspire Action with Special Offers
Valentine’s Day is one of the biggest shopping days of the year. American consumers plan to spend nearly $26 billion dollars in 2023. Your Valentine’s Day postcard creative can go a long way in helping them decide where to spend those billions. This JTV design from Valentine’s Day 2022 makes nice use of the somewhat limited space on the front of the postcard. It prominently showcases several of their finest pieces, while still placing the emphasis squarely on the incentivizing offer. The offer is clear, concise, and immediately actionable.
3. Show Them You Know Them
The best gifts are the ones that show you really understand what the recipient cares about. The same is true with your postcard creatives. ThirdLove knows that their customers don’t just care about style, they care about being comfortable. Their customers don’t want something they’ll only wear once. They want something they can wear in any day of the year, no matter the situation. This combination of imagery and simple, clear copy from their Valentine’s Day 2022 campaign drives that understanding home in spectacular fashion.
Follow these Valentine’s Day postcard creative best practices, and you’ll be sure to create something that will delight and inspire your own customers.
