Maximizing iROAS: The New Playbook for Smarter Lookalike Targeting
Discover how top brands identify and engage high-value prospects who look and act like their best customers.
How Data Accuracy Impacts Marketing Performance
When it comes to marketing programs, an adage still rings true today: garbage in = garbage out. Said…
New PebblePost Lookalikes Enhancements: Your Secret Weapon for Prospecting Just Got Better
Customer acquisition at scale that performs is hard to do. Research shows the average customer acquisition cost…
What Gen Z Thinks of Direct Mail
Gen Z, born between 1997 and 2012, makes up 25% of the world’s population, making them the largest generation…
Recent Articles
How to Overcome Digital Fatigue with Programmatic Direct Mail
Say hello to Q4, typically your busiest and often most lucrative time of year. This year’s end-of-year…
How Presidential Elections Impact Consumer Buying Behavior
We are five weeks out from the next presidential election. And your brand needs to care about this timeline,…
What Gen Z Thinks of Direct Mail
Gen Z, born between 1997 and 2012, makes up 25% of the world’s population, making them the largest generation…
Going Beyond Generic Retargeting: Why it Matters More Than Ever
Retargeting is a beautiful thing. With the holiday selling season approaching, we’ll see it in action more than…
How to have a first-rate time in the Second City during Shoptalk Fall
For the first time, the folks behind the lollapalooza of retail industry conferences are holding a gathering in…
The claims about diminished signals are real
Shared first-party data can help you overcome that loss. It’s been over a month since Google announced…
