CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Recent Articles
How One Beauty Brand Turned Lapsed Shoppers Into $4.3M
In this PebblePost case study, a top beauty brand exceeds its iROAS goal and maximizes incremental revenue with…
Ad Trends on Their Way Out + What’s Next for 2026
Explore how rising demand for verifiable outcomes is transforming advertising and why incrementality is the new…
3 Hard Questions Marketers Should Be Asking Heading Into 2026
Ask yourself these tough questions to set clear goals, measure true impact, and avoid costly assumptions in the…
New Health Data Laws Are Here. Is Your Brand Ready?
A simple guide to the new Consumer Health Data regulations and what they mean for your brand.
National Furniture Retailer Sees 56x iROAS With Programmatic Direct Mail
Learn how a top furniture retailer used Programmatic Direct Mail to create year-round demand, boost repeat…
How to Win the Big Game with Performance CTV
The Big Game is marketing’s biggest stage. See how Performance CTV helps brands score measurable outcomes before…
